In this capitalism world, there are companies that are succeeding. And there are ones failing. It may be an inevitable part of this world, but everyone could be winning if we strive for something many want but not fulfilled.
What do strong businesses have in common? We are talking, of course about ramen here, but we can learn an important insight from other industries. The famous ones. Ones that are very visible.
For example, Amazon. What do they care about the most? They once declared "We want to be the most customer centric company on the earth." By many measures, they may have proven to be one. How have they done it? They did it by laser-focusing on what their customers care about and value. For example, speed, price, and variety. They focused on improving those things that won't change in 10 years. In fact, most of us care about those things.
What do your customers care about most?
When it comes to food and dining, there are certain things we care about. Of course, we wouldn't want to eat something we don't like. We want to feel healthy when eating it. When dining out, we look for some experiences that are out of ordinary.
The food must be good for sure. How good do they have to be? Do your customers compare your restaurant with others in the market? Would they want to eat and go fast? Or, would they like to relax and enjoy the time they eat with their friends?
What kind of image you want your customers to associate your business with? Place only where one-of-a-kind of food is available? Restaurant where your customers can enjoy time with their family?
Whatever the functionality you've decided to bring out to your customers, that would be your character. And that is going to be your focus. Like how Amazon laser-focused their resources on, you would need to polish it to the point where no one else can compete with you on that point. And of course, this point or two you decide to focus need to be values that will remain very important to your customers for years to come. So, your ramen business will remain relevant.
Do you have favorite restaurants that you frequent by yourself or with your friends and family members? Or, are there any shops that you go shopping at often? Then, have you thought about why you keep going back there? What kind of images do you have when you hear their names? There may be certain things you associate their business with.
For me, there is this Chinese restaurant nearby my house that I go to for lunch on Saturday with my family members. I may probably eat lunch at this restaurant 2 times in a month. I go back there for certain dishes that I like. And there are other dishes that my family would also like. This restaurant is a casual, family-dining, and low cost dining-in-place. What they serve are better than other Chinese restaurants because the cook is pretty good at what he does. All their dishes are very consistent. No surprises. I get to have a peaceful Saturday lunch with my family, which is sometimes difficult to have. So, this particular neighborhood restaurant to me is a peaceful Saturday lunch with my family. That is what I think of this restaurant as.
Many people frequent this restaurant, and they all have different associations with this restaurant. But the restaurant provides different values to each.
When five people with different eating preferences decide to go for lunch together, it may take some time to decide on where to go. But when someone brings up the name of this Chinese restaurant, we get an immediate consensus. Not a lot of restaurants pass this test this fast. So, this restaurant for me is a time-saver as well.
What would you like your customers to remember your business by?
I think the key is to be uniquely good at certain skills that others lack of. The sharper you hone your ability that others cannot provide as well as you do, the more invaluable your business will become to your customers. What you decide to get good at is up to you or rather up to your customers. Because it is the customers who shape the world, we should all have deep understanding of our customers. What they value, care about, and want but are still dissatisfied.
Like the Chinese restaurant I frequent, how would you like your customers to remember your business? That would be the reason your customers would have to keep going back to your ramen business.
Let's create that edge in your ramen business. Then, your business should be strong for a long term.
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Start building your own ramen business today.