Choosing your customers determines success or failure of your ramen business
We should all know that not everyone is going to be our customers. Because we are all different, what we are offering may not be liked by certain people. And it wouldn't be the end of the world or failure of our business. There are millions of other people who may be our potential customers. So, we need to find whom we want to serve. And really get to know and understand them. And focus our resources on their needs. This is crucial for our business. Actually any business.
When it comes to starting and building your ramen business, it is the same and proven by hundreds of ramen restaurants. Some ramen shops go out of business because they failed to serve their customers or they started without really thinking about their customers or even without deciding whom to serve. Starting any business without knowing whom to serve is really like running at full speed in darkness with no sense of direction. It is scary and very risky.
When it comes to starting and building your ramen business, it is the same and proven by hundreds of ramen restaurants. Some ramen shops go out of business because they failed to serve their customers or they started without really thinking about their customers or even without deciding whom to serve. Starting any business without knowing whom to serve is really like running at full speed in darkness with no sense of direction. It is scary and very risky.
What we decide drives out some customers and attracts others
What would our customers care about?
Product
Everyone wants to eat something tasty, but should it be something ordinary? Would customers like something healthy? It really depends on what your customers want.
Store
Physical store, interior, exterior, comfort level, atmosphere, and the overall image the store conveys to the customers matters. This includes the name, location, floor plan, etc.
Service
What is the expectation of your customers when it comes to service level of your ramen restaurant? Would they expect a fine-dining level? Would they like friendly interaction rather than formal? You would need people who can carry out such service performance.
Convenience
Convenience is another variable that affects whether your customers choose your business or not. Especially after COVID, the takeaway/delivery business has been essential part of ramen restaurant. Your business may have no choice but to offer them.
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There is one more thing that your customers care about
It is the price. Is your business going to be high-value product like Starbucks? Charging twice as much as its counterparts? But also with those 4 elements stronger. There is a concept, WTP (Willingness-To-Pay). The cost may be high, but we can command a higher price because the value perceived by your customers is high enough that they are willing to pay the price.
We want to be in the position to command higher prices than our competitors. So, we can keep offering and developing unique and better products and innovating.
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Choose your customers carefully
Deciding on these five elements is critical as it will literally shape your business. It is a natural selection. If you were the customer, you would choose where to eat, based on these elements. So put yourself in the shoes of whom you want to serve, then seriously think about and decide on these elements like your business depends on it.
Start your ramen journey
With free registration, you can access a variety of resources that are available for free, including weekly online courses where we share information, such as how to start your ramen business from scratch and what Yamato Ramen Course online teaches, etc.
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